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The Ultimate Guide to Measuring the ROI of Content Marketing

Content marketing is a discipline where art meets science. Reporting is a lot like telling a story. From messaging to customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid measurement strategy to identify effective marketing activities and demonstrate bottom-line results to your management team.

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This guide will teach you how to:

  • Determine which KPIs will indicate growth for your business
  • Forecast how much budget is needed to meet your marketing goals
  • Align brand and lead generating activities to your business goals
  • Report the progress (and success!) of your marketing programs

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