The Ultimate Guide to Measuring the ROI of Content Marketing
Content marketing is a discipline where art meets science. Reporting is a lot like telling a story. From messaging to customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid measurement strategy to identify effective marketing activities and demonstrate bottom-line results to your management team.
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This guide will teach you how to:
Determine which KPIs will indicate growth for your business
Forecast how much budget is needed to meet your marketing goals
Align brand and lead generating activities to your business goals
Report the progress (and success!) of your marketing programs