The Millennial Mind: How Content Drives Brand Loyalty
Millennials — is there a more sought after demographic when it comes to modern marketing? NewsCred’s study surveyed 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. Check out our study to find out how to connect with millennials.
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In this guide you'll learn:
What brand behavior turns millennials off
What content millennials are most likely to share
Case studies of brands succeeding with Gen Y
5 proven tactics for creating content millennials will love